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Dunkin' Donuts Plans on Franchising Stores Beyond the Mississippi

The coffee and donut company announce expansion in Colorado and New Mexico markets

09-10-2011

On Dunkin’ Donuts' Facebook page, fans write on the wall beseeching the coffee and donut connoisseur to open stores in Texas and Southern California because right now there aren’t many locations west of the Mississippi. America might run on Dunkin,’ but unfortunately not every city gets the opportunity to sip fresh lattes, iced coffee and devour Munchins every morning, or experience the specialness when someone brings donuts to share with their co-workers.

Granting some fans their wish, Dunkin announced they plan on western expansion and are currently searching for qualified candidates to open franchises in Denver and Colorado Springs, Colorado; Houston and Waco, Texas; Lincoln and Omaha, Nebraska; Oklahoma City and Tulsa, Oklahoma; and Santa Fe and Albuquerque, New Mexico starting in 2013. With those prospects, franchises in California can’t be too far off, right?

The Northeastern-based company has over 6,000 locations in the U.S., but most of them are located in the Northeast and Midwest. In July, Dunkin’ went public in order to make more money so they can eventually expand and compete easier with Starbucks and McDonald’s.

In putting out a call to franchisers, Dunkin’ has incentives and criteria for willing Dunkin’ owners. The company wants people who have foodservice, real estate and operations experience under their belt to make their store profitable. In return, Dunkin’ presents reduced royalty fees and more money for local advertising.

If Dunkin’ continues to listen to their fans and makes strides in their franchising plans, L.A. residents might soon be sitting outside getting caffeinated on Dunkin’ Donuts coffee instead of Starbucks. 



by: Garin Pirnia